Wots goin on wid da Googlie thingy? Edited at 2.20pm

What's going on with this Googlie thing? I click on Mathews name because I know him, he reads my blog and I read his. I want to pop across and see what he is up to and read his latest post, because this is how I read all the blogs, I hop from one to the other. But now when I attempt to do this I get blocked. This message comes up, what does it mean?

Matthew hasn't shared anything with you.
People are more likely to share with you if you add them to your circles.

Is there some kind of exclusive club going on here? It says Join Googlie and connect with the people who matter most. All my blogger friends matter, not just a chosen few. Why can't I get to Mathews (and others) blog by just clicking his name?

I haven't signed up to the Googlie thing, and I won't if this is what happens. Can anyone shed some light on this, as I am baffled.

Edited to add photo's

Maybe this would help explain what I am trying to describe. This is my profile, this is how it's always been. Simple, with a link to my blog. This is how most people's profile looks.

This is Sarina's profile, it looks like an updated version, looks like a Facebook page. There are snippets of her blog posts so you can click and read the whole thing. There is a link to her blog.

This is Mathew's profile, this is what you get when you click on his name. There is no link to his blog. Maybe he doesn't want anyone to find him. Maybe he will come on later and confirm this. Or maybe he didn't know that you have to put more information on here if you want people to find you.  

Why do I need to update my profile to the new modern version? It looks like more work is involved. Keep things simple that's what I say.